TVC • Social • Radio
Following SDA’s previous successful campaign No One Deserves a Serve, “Henry” was the next stage targeting abuse against retail and fast food workers.
“Henry” uses hyperbole to portray rude customers as if they were Kings and Queens talking down to servants to remind customers that just because fast food staff serve you, it doesn’t mean they’re beneath you.
Across the festive season, we released an integrated campaign with creative across TV, radio and digital - including Facebook and Snapchat.
The campaign achieved
• Over 1.2 million impressions across Facebook and Instagram
• 1.59 million impressions to 931,000 unique users on Snapchat.
• All three platforms generated an average completion rate of 34% - almost double the industry standard.
• The creative achieved a click-through rate of almost 6 times the industry standard.
Customer data revealed that Vodafone has the happiest and most satisfied telco customers in Australia.
While other players battle it out for who offers the most data, fastest speed, or cheapest service, we tapped into user research to create a brand platform based on emotions and the feeling you get from being with Vodafone.
‘Get That Feeling’ heroes the customer and the enjoyment they get from the network. The campaign was executed across TV, Social, OOH, display media and print.
TVC • Social
As the plastic bag ban rolled out across Australia, the SDA (Hospitality and Retail Workers Union) was concerned about the potential backlash from angry customers that staff would face.
After the success of the No One Deserves a Serve campaign, the creative was extended to Don’t Bag Retail Staff - a message to customers to keep their cool over the new bag rules.
At the halfway mark of the campaign, we had already reached almost half a million audience impressions, with 2 out of 3 people watching the entire ad. A great outcome for our client.
Promoting MyRepublics unlimited NBN plans using humour to cut through the telco clutter.
Each of the three TVCs targets a different audience to promote a different MyRepublic feature, but each use the light hearted humour associated with the brand to highlight the way we use the internet and how MyRepublic will save the day with their unlimited, super-fast NBN plans.
To spruik the benefits of the new Optus Family Data Pool feature, we created a fun wee series of benefit packed upbeat content spots.
In partnership with The Voice Kids, we called on singing sensation Robbie Anderson, sister Mischa, Mum, Dad and even Papa & Gran, back in Robbie's native Scotland
To assist Campaign Edge’s clients in understanding the creative process, we created a leave behind booklet titled THE ART OF PERSUASION. A walk through of the agencies approach, backed up with handy hints and titbits of information accompanied by humorous topical illustrations.
McCafe - The Block Integration
Only the finest ingredients go into a cup of McCafe coffee, and with their highly skilled baristas pouring to perfection, there’s a cracking cup of coffee for every customer, however they take it.
This integrated campaign contained social, native content, on-ground, broadcast and TVC elements promoting the great quality coffee served at McCafe.
Here's To You is a toast to the various personalities behind BWS customers and how they connect, every day - highlighting the local understanding its 1,300+ stores offer.
This integrated campaign was a whole new approach for the client, starting from the ground up, through many iterations, research groups, storyboards and animatics. The campaign ran across TV, outdoor, online, print and social.
The Men’s Style audience is extremely meticulous when it comes to details and finishing touches. Not only limited to their wardrobe but stretching across lifestyle. That’s why the 9 Step Pouring Ritual to creating the perfect glass of Stella Artois guide was the perfect fit and a unique opportunity to engage Men’s Style readers.
Gourmet Traveller Partnership
A partnership with the heavy-weight food title to promote Coles' premium food offering.
A food truck was commissioned to create a series of dishes using Coles Finest produce. A whole look-and-feel was created for the truck and accompanying materials. The campaign rolled out across print and social.
The truck traveled through-out Sydney and Melbourne offering free lunches to city-goers.
Your outdoor space is your sanctuary. From suburban gardens to inner city balconies. It’s a place to relax and unwind. This campaign took on the mammoth task of showcasing the client's entire new season of products across a series of TV spots.
Accor wanted to create a visually rich responsive website for their Advantage Plus members. Unlocking member only offers to exclusive hotels and holiday packages.
A Cut Above was a collaboration between Johnnie Walker Red and Men’s Style magazine to align the brand with a more distinguished, style conscious male audience. Elevating JWR as an authority when it comes to understanding a man’s wardrobe.
The Guardian Culture Cruise makes exploring the world easier by organising your travel information and dissecting your social media to accurately recommend trips, activities and events in your location.
Working with acclaimed Australian wine critic Nick Stock, Wynn’s Journal was created to promote the client's extensive range of Cabernet Sauvignon to new and existing audiences. The broadsheet style paper accompanied titles such as Men’s Style, BELLE and Gourmet Traveller.
The Client wanted to speak to a varied audience with-in Bauer Media's network.
Gourmet Traveller, Belle and Mother + Baby were used as platforms to create content focusing on emotionally purchased items. Aligning with designer furniture, high-end tech and family items.
One of the first tasks upon starting at Campaign Edge, overhaul the website.