TVC • Social
As the plastic bag ban rolled out across Australia, the SDA (Hospitality and Retail Workers Union) was concerned about the potential backlash from angry customers that staff would face.
After the success of the No One Deserves a Serve campaign, the creative was extended to Don’t Bag Retail Staff - a message to customers to keep their cool over the new bag rules.
At the halfway mark of the campaign, we had already reached almost half a million audience impressions, with 2 out of 3 people watching the entire ad. A great outcome for our client.